• Public Relations
• Marketing
• Consulting
• Photography

DEVELOPING RESULTS-ORIENTED STRATEGIES

FUSION will coordinate the following public relations strategies to maximize the client’s exposure, brand awareness, and marketing initiatives:

• Develop awareness and publicity opportunities for the client through proper placement and coordination of editorial opportunities with photography in mainstream print, electronic, and social media outlets.
• Utilizing a top media monitoring and clipping service to maintain targeted media databases for clients, monitor editorial calendars, as well as track editorial coverage and stories for client.
• Develop and distribute ongoing, newsworthy press releases for client including writing and distribution.
• Monitor editorial calendars from key media outlets and insure client information is presented to publications for inclusion.
• Utilize its targeted media database and personal media relationships to develop individual and group MEDIA FAM trips to visit client and from which story opportunities are generated.
• Develop and maintain a media press kit for client. This includes copywriting, developing fact sheets, story ideas, press releases, and photography management.
• Utilize its networking contacts and membership status with the Golf Writers Association of America (GWAA) to create promotional/editorial opportunities.
• Utilize its networking contacts and membership status with the Society of American Travel Writers (SATW) to create promotional/editorial opportunities.

FUSION has provided results-oriented public relations opportunities for clients in leading regional and national media outlets including editorial coverage with photography. FUSION has worked with the following top media outlets to name a few: